What drives the purchase price a breeder sets?

Below I have outlined just a few of the factors that go into the purchase price of a Chekrdflags Newfoundland or Great Pyrenees.  These costs are PER Dog.

General Care of Sire and/or Dam: 

o        Food - $20/week  $1040/year
o        Vet Visits - $100 - $200 Annually
o        Health Products - Flea prevention, Heartworm Prevention, etc. - $200 Annually
·                Showing
o        Entry Fees - $20.00 - $28.00/show
o        Grooming supplies / equipment – Avg. $200.00 yearly
o        Shows needed to complete a Championship - 5 to 10
o        Show expenses - travel, meals, lodging,gas - $100-$300/show
o        Annual National Specialty - $800 - $1,800
·                Health Clearances
OFA
o        Hips - $100-$170 for X-Ray, $30.00 for certification
o        Elbows - $80-$10 for X-Ray
o        Patella - $30.00 for exam
o        Thyroid - $70-$100 for bloodwork and certification
o        Cardiac - $50-$120 for exam and certification
CERF (Eyes)
o        $25.00 - $50.00 for exam
o        $12.50 - $8.00 for certification
o        Test done every two years
General Blood Panel
o        $70.00 - $100.00 for blood drawn and tested
o        Testing done annually
·                Breeding Costs
           o            Progesterone testing - $65.00 per test, 2 test minimum
o        Stud Fees - $1500.00 - $2,500.00
o        Shipping costs - $300.00 - $800.00
o        Artificial Insemination - $120.00 - $1,200.00 (depending on if fresh or frozen)
·                Pre-Natal Care
             o         Ultrasound to confirm pregnancy - $70.00 - $90.00
o        Higher consumption of diet - $75.00
o        Pre-Delivery Radiograph - $70.00 - $100.00
·                Puppy Care given prior to going to new homes
o        Physical Exams - $60.00
o        Vaccines - $30.00
o        Check for Internal Parasites - $20.00
o        Eye Exam - $40.00
o        Microchip Implant - $50.00
·                Time, Services and other factors
o        Socialization of puppies
o        Crate Training of puppies
o        Leash Training and Basic Obedience
o        Temperament Testing
o        Pedigree Research
o        Interviewing Prospective Homes
o        Small Litter Size
o        Unexpected Emergencies (C-Sections, Complicated Deliveries, etc.)
 
These are just a few of the things that go into the purchase price of a puppy.  Another thing to keep in mind, 
the purchase price may be one of the largest one-time expenses, but it is miniscule in the overall cost of care
for the lifetime of a animal that you ask to share its life with you.   When you breed Right, you make No money.
Many Thanks to Chris Miller of River Rock Canaans for this breakdown.  www.rivroc.com